An integrated awareness campaign combining talent-led content, earned media & a consumer-facing sampling event to hero Driscoll’s Sweetest Batch Strawberries at it’s peak seasonal moment.

Central to the campaign was a creatively led pop-up on Bondi Beach — concepted to bring the ‘Sweetest Batch’ brand world to life in an unexpected, highly visual way.

The activation fused playful spatial design, including custom strawberry sculptures, with branded giveaways & interactive moments, designed to drive stop-and-sample engagement + spark social buzz.

This IRL brand experience complemented talent & media activity, which included national TV integration & creator content via Liz Miu, helping build emotional connection & taste appeal at scale.