Scotch & Soda — Influencer Campaigns
Each campaign was driven with a clear MO: to connect audiences with Scotch & Soda through culturally resonant storytelling.
Prioritising self-expression, subculture, & city life, content balanced lo-fi and high-production to create relatability, not just reach — always favouring story over product.
Campaign delivery included full talent management across casting, briefing, approvals & creative execution.
‘Love Wins’ Amsterdam Pride campaign
Scotch In My City: Copenhagen with @its_muri_
City-led content series spotlighting creative locals - in this case local DJ, Muri - & capturing the spirit of each new store location.
Photography: Frederik Lentz Andersen
Videography: Bernardo Laureano
Talent: Muri / Marianne Christensen
Talent assistance: Juste Aleksynaite
Styling: Lotte Varkenvisser
Summer Styling with @clara.aparicio
Fast-turnaround social content capturing a seasonal trend & product versatility through a fashion-forward lens.
Photography & videography: Talent
Talent: Clara Aparicio
Talent assistance: Juste Aleksynaite
Scotch & Soda x Veloretti
Social-first video series with stylish sisters & BMX riders to celebrate the joy & freedom of biking in Amsterdam.
Photography & videography: Bernardo Laureano
Talent: Ritse de Jong, Arjan Ellens, Pim Scheers, Amaka Hamelijnck, Fia Hamelijnck
Production: Josefin Pellinger, Maria Trapiello
Talent assistance: Juste Aleksynaite
Styling: Lotte Varkenvisser
Love Wins: Amsterdam Pride
A resourceful campaign embracing community & lo-fi content to celebrate connection, with a group of self-styled lovers & friends channeling Pride energy on the canals.
Videography: Bernardo Laureano
Photography: Maria Trapiello, Camilla Stephenson, talent
Talent: Pablo Torrecillas, Willem Stapel, Mustafa Assaf, Dion Casper, Yannick Berens
Talent assistance: Juste Aleksynaite
