Seed Heritage — Collection Launch Event
End-to-end event & talent management
To celebrate the Seed Heritage Autumn/Winter ‘20 collection, an intimate media & influencer luncheon was conceptualised to drive awareness, sales & social momentum.
Hosted by brand friend Kate Waterhouse & Sunday Life editor Penny McCarthy, the event combined a seasonal style talk with an exclusive pre-launch preview.
Guests — including Elyse Knowles, Brooke Hogan, Jadé Tunchy, & Anna Heinrich — wore new-season looks that dropped online in real-time, with social content going live simultaneously.
+3.8m brand Instagram impressions (week-on-week)
200%+ follower growth (week-on-week)
Exclusive ‘pre-launch’ shopping window extended by 12 hours due to demand
120+ organic social posts shared within 24 hours, all tagging the brand
Page-3 media coverage in The Daily Telegraph
Location: The Apollo, Sydney
Photography: Hatrik House
