BOLIA — Australian Awareness Campaign

PR strategy

With a fresh strategic lens, media coverage was amplified & key editorial relationships were cultivated to position the Danish design brand as a need-to-know, premium interiors player in the Australian landscape.


The approach leaned into storytelling, with tailored outreach to build long-term affinity & visibility across design-conscious audiences.

  • 21m+ reach via print and digital coverage over 5 months

  • $567k+ in PR value generated

  • Deepened media relationships with Vogue Living, est living, Home Beautiful, Body + Soul, & Domain Review

  • Extensive product coverage spanning furniture, lighting, mirrors, & home accessories

Seed Heritage

Driscoll’s Sweetest Batch Strawberries

Ferrero Rocher x
Steve Cordony